Seoul Guides — one neighborhood at a time. This week: Myeongdong, the beauty street where K-beauty began.
Why Myeongdong?
Myeongdong is Seoul's beauty and street-food mecca — block after block of skincare and makeup flagships, sample-laden storefronts, and sizzling food carts. If a Korean product is about to go global, you'll often spot it here first.
What to do
Graze the legendary street-food alleys (tornado potato, egg bread, lobster cheese), browse the beauty flagships, and pause at the serene Myeongdong Cathedral. Busy, bright and unmissable.
The beauty angle
This is the street that put K-beauty on the world map — and the heart of what we curate. We bring the Myeongdong shelf to you: sunscreen, serums and tints, hand-picked. Start with Viral K-Sunscreen, Glass Skin Serums and Viral K-Lip Tints.
The Myeongdong starter kit
New guide every week. Get The Seoul Edit in your inbox.